Most publishers have suffered a "false launch", in which the development staff assures the

royalty must be paid at the time of manufacturing, as opposed to royalty payments in almost all other industries, where royalties are paid upon actual sales of the product—and, importantly, are not payable for games that did not sell to a consumer. So, if a game publisher orders one million copies o

A video game publisher is a company that publishes video games that they have either developed internally or have had developed by a video game developer.As with book publishers or publishers of video game publishers are responsible for their product's manufacturing and marketing, including market research and all aspects of advertising. They usually finance the game development, sometimes by paying a video game developer and sometimes by paying an internal staff of developers called a studio.